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Bryant Gumble gets to meet the "Chief Shyster" Wendell Peters.
Latest Press Release
Attorney Breathes Fire into Legal
System with Hot Sauces
Published on: October 18th, 2009 by: judicialflavor
(OPENPRESS) October 18, 2009 -- Looking for something hot and saucy
to spice up your legal life? Wendell Peters, an attorney in Auburn,
has all the ingredients you’ll ever need. After a brief recess from
the trial of selling award winning hot sauces, Judicial Flavors
products are back in session.
Peters is the creator of the line of hot sauces called “Judicial
Flavors.” And with names like “Lawyers Breath”, “Shyster sauce”,
“Contempt of Court” and “Under the Influence” the fiery sauces
clearly are designed to play off the public’s penchant for making
fun of attorneys.
“Fortunately your breath will not reek of broken promises and hidden
clauses” reads the label on “Lawyers Breath” hot sauce. And for the
“Contempt of Court” flavor, expect nothing but culinary delight even
“while the actions of your lawyer may leave you in contempt.”
Peters, who operates a sole practice that focuses on criminal
defense and family law, offers no apologies for giving his
profession some good natured ribbing. “If you can’t make fun of
yourself, you’re going to be kind of bored,” he says. Besides he
adds, he never expected to market his sauces exclusively to the
legal community but “to the American population that has this rash
about lawyers.”
For Peters, the real inspiration came from growing up in Texas and
helping his mother with pickling chores in the kitchen. These days
the graduate of Sacramento’s McGeorge School of Law continues to
pickle everything from peanuts and asparagus to sauerkraut. Peters
professional life never turned toward food until the idea of
Judicial Flavors came to him. At various times he taught fourth
graders in Oregon, worked in a North Carolina medical office and
tried to be a computer entrepreneur with a brother in law in Dallas.
In 1985, he enrolled into the night program at McGeorge School of
Law.
It wasn’t until he was “messing around in the kitchen making all
kinds of sauces” that Wendell happened upon the idea to focus on hot
sauce. After a few years of testing out his concoctions on fellow
lawyers, Wendell went home to Texas to compete in the first
international Chile Expo. In his first competition in 1997 he walked
off triumphantly with a “Best of Show” award for his sauces.
Over 60 other honors and awards have followed since the first sauce
was created. The delectable “Lawyers Breath” is the first offering
and it’s such a delicious sauce that it was the exclusive dip served
in the luxury suites at the 1998 Super Bowl. The gourmet sauces
presented by Judicial Flavors are sold in retail stores in many
states but can now be found again online at judicialflavor.com
The Daily Recorder, October 4, 1998
The Wall Street Jounral,
October 9, 1999
“Pepper passion turns into red hot side business”
Sacramento Business Journal, January 8, 1999
“Hot Commodity Attorney Time Market Right With Humorous Hot Sauces”